News about chatbots in online adv
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Is your brand developing a chatbot strategy?
Jan 31, 2018 - Brian Heikes
Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.
5 Ways Machine Learning Should Change the Way You Do SEO
Jan 12, 2018 - Chris Pitt
Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar with the technology and implement it into your workflow.
Chatbots Are The Future Of Marketing
Dec 5, 2017 - Sanjiv L
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing.